Sheela Mamidenna GI Tags in India: Have they benefited Indian products? Liberalisation of markets and the winds of change have metamorphosed intense debates on salubrious issues such as frameworks for trans-border marketing, tariff reductions, and protective and balanced shells for indigenous businesses, ensuring that human resources and their skills are utilised to the maximum. Bio-resource conservation offers the distant hope that the future world of markets will be more enriching contributing to a better quality of life for future generations. The race to capture ‘every kind of market’ makes it alluring to innovate and creatively captivate the consumer towards one’s products or services. A consumer’s choice of products/services is influenced by a wide range of factors and the very notion of distinction or exclusivity associated with a particular product or service gets retained in the minds of the consumer for a longer time. To retain the uniqueness of such products and...
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